What is applied linguistics?
A former Chair of BAAL put it like this:
Applied linguistics addresses the most pressing and controversial areas of contemporary language use, including intercultural communication, political and commercial persuasion, the impact of new technologies, the growth of English, language in education, and foreign language teaching and learning.
Guy Cook (2003, p.XXX)
Here is one more answer, this time in a video originally prepared for an Open University module, ‘Applied linguistics and English language’:
[further text, e.g. from AcSS pamphlet]
[ video interview with BAAL Chair welcoming visitors to the site and talking about applied linguistics and the work of BAAL?]
What does applied linguistics do?
[text describing the relationships between applied linguistics work and ’real-world’ issues, and the kinds of questions and that our research can contribute to, possibly based on AcSS pamphlet draft]
[links to certain applied linguistics projects to illustrate the impact applied linguistics in areas such as policing, healthcare etc. following criteria for inclusion/exclusion adopted by the AcSS pamphlet. If the pamphlet does not go ahead, the EC needs to decide a policy we can apply as regards which projects to include.]
Applied linguistics in the media
James Simpson Soundcloud:
Trolls vicious abuse:
Scots degree in sign language:
Policing community disputes:
Foreign doctors’ language tests: