What is applied linguistics?
A former Chair of BAAL put it like this:
Applied linguistics addresses the most pressing and controversial areas of contemporary language use, including intercultural communication, political and commercial persuasion, the impact of new technologies, the growth of English, language in education, and foreign language teaching and learning.
Guy Cook (2003, p.XXX)
Here is one more answer, this time in a video originally prepared for an Open University module, ‘Applied linguistics and English language’:
What does applied linguistics do?
Here are some examples of applied linguistic projects being carried out by BAAL members:
James Simpson Soundcloud:
Trolls vicious abuse:
Scots degree in sign language:
Policing community disputes:
Foreign doctors’ language tests: